Best Game
Best.Game is a visually rich and interactive iGaming marketplace. My role as a UI/UX Designer involved shaping the platform’s look and feel, ensuring an engaging and user-friendly experience across multiple devices. The project blended modern design with seamless functionality to cater to a diverse gaming audience, integrating Web3 and crypto features
Year
2024
Service
Web Design
Category
Crypto | Web3 | Igaming
Tool
Figma | Ps | Midjourney | Maze | Ae
Objective:
Develop a gamified platform to improve user retention, enhance engagement, and create a competitive gaming ecosystem.
Problem Identification:
There was no centralized system for tracking achievements across games or connecting with other players in meaningful ways.
Players struggled to stay motivated due to repetitive gameplay and limited rewards.
Key Contributions
Icon Design
Designed custom icons tailored to the brand’s identity, ensuring clarity and visual consistency throughout the platform.
Focused on enhancing the user’s navigation experience by creating icons that were intuitive and visually cohesive with the overall design language.
Game Banners
Developed eye-catching banners to highlight featured games, time-sensitive promotions, and bonuses.
Implemented dynamic visuals and gamified elements that captured user attention and boosted click-through rates.
Game Listings
Designed an intuitive game listing layout, enabling users to browse and filter games by categories, popularity, and user preferences.
Integrated advanced filtering systems to enhance the search experience for players.
Promotional Assets
Designed visually striking promotional campaigns for events, seasonal offers, and VIP features.
Crafted unique assets that balanced creativity with the brand's tone, driving higher engagement.
Pop-Ups & Notifications
Introduced dynamic, non-intrusive pop-ups for onboarding, promotional alerts, and transaction confirmations.
Designed these elements to complement the platform’s visual hierarchy while enhancing the user experience.
Key Screens & Flows
Created critical screens, including user onboarding, wallet integration, and game selection, focusing on usability and simplicity.
Ensured the flows were optimized for mobile and desktop users alike.
Challenges and Solutions
Challenge 1: Optimizing User Engagement
Problem:
Retaining user attention in a competitive gaming environment with short engagement cycles.
Solution:
Designed personalized, data-driven banners and notifications tailored to user activity and preferences.
Integrated gamified visuals, rewards, and time-sensitive promotions to encourage recurring visits.
Outcome: Increased engagement metrics by 40% within the first three months.
Challenge 2: Cross-Platform Consistency
Problem:
Maintaining a seamless experience across desktop and mobile platforms.
Solution:
Developed responsive design systems with flexible grid structures, ensuring scalability.
Collaborated closely with developers to resolve technical constraints without compromising on design integrity.
Outcome: Ensured a consistent user experience and a 25% boost in mobile usage.
Challenge 3: Improving Conversion Rates
Problem:
Low wallet funding and bonus redemption rates.
Solution:
Revamped the call-to-action (CTA) elements with clear, actionable copy and optimized their placement on key pages.
Enhanced the visual appeal of promotional pop-ups, resulting in higher click-through and conversion rates.
Outcome: Achieved a 30% increase in wallet funding and bonus redemptions.
Design Process
Discovery and Research
Conducted in-depth user research, including interviews and surveys, to understand gaming behaviors, preferences, and pain points.
Analyzed competitors and trends in the iGaming industry to define a distinct visual and functional direction.
Handoff and Collaboration
Provided detailed design specifications and assets to developers, ensuring smooth implementation.
Worked closely with the team to resolve technical challenges and maintain design quality.
Usability Testing
Conducted A/B testing for promotional banners and pop-ups to determine the most effective designs.
Iterated based on user feedback to improve key flows such as onboarding and wallet management.
UI Design and Visuals
Developed a design system that included typography, color palettes, and reusable components for a cohesive look.
Created high-fidelity prototypes to showcase the final interface, ensuring pixel-perfect designs.
Wireframing and Prototyping
Sketched wireframes and created low-fidelity prototypes to explore initial ideas.
Validated these prototypes through user testing and feedback loops.
Approach:
Research and Insights:
Conducted interviews with 30+ gamers across different age groups to identify key pain points.
Discovered that visual goal tracking, competitive leaderboards, and customizable rewards were highly motivating factors.
Analyzed competitor platforms to identify gaps in features and usability.
Solution Development:
UI Design: Designed a visually rich, centralized dashboard with real-time progress tracking, goal setting, and personalized rewards.
Social Integration: Incorporated social sharing for achievements and a friends leaderboard to foster community interaction.
Gamification: Added mini-challenges and streak-based rewards to drive daily engagement.
Testing and Validation:
Conducted iterative playtesting in three phases, refining based on user feedback.
Used heatmaps to track user interactions and optimize the placement of key features like the leaderboard and rewards panel.
Collaboration:
Partnered with game developers to ensure seamless integration of gamification features across various platforms.
Worked closely with the analytics team to measure KPIs like retention rates and session duration.
Outcomes
Increased Engagement: User interactions with banners and promotions grew by 40%.
Improved Retention: Personalized recommendations and dynamic visuals boosted daily active users by 25%.
Higher Conversions: Optimized CTAs and promotional assets led to a 30% increase in wallet funding and bonus redemptions.
Cross-Platform Excellence: A unified design system ensured seamless functionality across devices, enhancing user satisfaction.
Visual Highlights
A responsive and immersive dashboard for both desktop and mobile users.
Vibrant game banners and listing designs, ensuring high engagement.
Dynamic pop-ups and notifications integrated to boost interaction without being intrusive.
Consistent branding and promotional campaigns, creating a cohesive user experience.
Reflection
Working on Best.Game was a unique opportunity to combine creative design with functional problem-solving. By addressing user needs and business goals, I helped create a platform that is not only visually appealing but also highly effective in user retention and engagement. This project solidified my ability to design scalable solutions while collaborating with cross-functional teams.
