Allinone
Allinone is a platform that helps businesses and individuals make cryptocurrency payments easily and securely. In 2024, while working at Best Wing Tech Solutions, I was responsible for leading the UI/UX design process, from initial sketches to a fully interactive prototype and the creation of a comprehensive design system.
Year
2024
Service
Web Design
Category
Payment | Blockchain | Web3
Tool
Figma | AE | Pidoco | Maze | Ps
Problem Identification:
The challenge was to simplify cryptocurrency transactions while providing users with transparency about savings and gas fees. Feedback from potential users revealed confusion about transaction costs and skepticism about the platform's value proposition.
Challenges
The main challenge was to design a user-friendly platform that simplified cryptocurrency payments, making it accessible to users who might be unfamiliar with how crypto transactions work. The design needed to guide users seamlessly through wallet setup, transaction processes, and payment management.
My Role & What I Did
As the Product designer, I managed the entire design process, including:
Collaborating with stakeholders and developers: I gathered requirements, defined goals, and ensured that the design aligned with both user needs and technical constraints.
Designing the user interface: I created wireframes, prototypes, and the final user interface to provide a smooth and intuitive user experience.
Building a scalable design system: I developed a design system that ensured consistency across all features and could easily accommodate future updates and growth.
Key Achievements
Simplified user experience: I created a design that made cryptocurrency transactions easy to understand and use, reducing complexity and confusion for the users.
Close collaboration with the team: I worked closely with developers to ensure that the design could be implemented effectively and efficiently, and with stakeholders to ensure business goals were met.
Developed a scalable system: I delivered a design system that was consistent across both the web and mobile platforms, ensuring a cohesive experience.
User testing: I conducted user tests to gather feedback on the design and made iterative improvements based on real-world feedback to enhance usability.
The Process
Through multiple design iterations, I started with sketches and wireframes, then moved on to creating interactive prototypes. I worked closely with users to gather feedback and made adjustments to the design as needed. Throughout the process, I collaborated with the development team to ensure the design could be implemented seamlessly.
Challenges and Lessons
The project required a deep understanding of cryptocurrency to simplify the process for users while balancing the technical needs of the platform. By communicating effectively with stakeholders, developers, and users, I ensured the design met both business objectives and user needs.
Approach:
Research and Insights:
Conducted interviews with 30+ gamers across different age groups to identify key pain points.
Discovered that visual goal tracking, competitive leaderboards, and customizable rewards were highly motivating factors.
Analyzed competitor platforms to identify gaps in features and usability.
Solution Development:
UI Design: Designed a visually rich, centralized dashboard with real-time progress tracking, goal setting, and personalized rewards.
Social Integration: Incorporated social sharing for achievements and a friends leaderboard to foster community interaction.
Gamification: Added mini-challenges and streak-based rewards to drive daily engagement.
Testing and Validation:
Conducted iterative playtesting in three phases, refining based on user feedback.
Used heatmaps to track user interactions and optimize the placement of key features like the leaderboard and rewards panel.
Collaboration:
Partnered with game developers to ensure seamless integration of gamification features across various platforms.
Worked closely with the analytics team to measure KPIs like retention rates and session duration.
Outcome:
Achieved a 40% increase in daily active users.
Received a Net Promoter Score (NPS) of 85, with users praising the intuitive design and motivational features.
Final Result
The Allinone platform delivered an easy-to-use interface that made cryptocurrency payments simple and accessible. The platform’s clean, intuitive design, supported by a scalable design system, enhanced the overall user experience and drove user engagement.
