Best Game

Best.Game is a visually rich and interactive iGaming marketplace. My role as a UI/UX Designer involved shaping the platform’s look and feel, ensuring an engaging and user-friendly experience across multiple devices. The project blended modern design with seamless functionality to cater to a diverse gaming audience, integrating Web3 and crypto features

Year

2024

Service

Web Design

Category

Crypto | Web3 | Igaming

Tool

Figma | Ps | Midjourney | Maze | Ae

Key Contributions

  1. Icon Design

    • Designed custom icons tailored to the brand’s identity, ensuring clarity and visual consistency throughout the platform.

    • Focused on enhancing the user’s navigation experience by creating icons that were intuitive and visually cohesive with the overall design language.

  2. Game Banners

    • Developed eye-catching banners to highlight featured games, time-sensitive promotions, and bonuses.

    • Implemented dynamic visuals and gamified elements that captured user attention and boosted click-through rates.

  3. Game Listings

    • Designed an intuitive game listing layout, enabling users to browse and filter games by categories, popularity, and user preferences.

    • Integrated advanced filtering systems to enhance the search experience for players.

  4. Banners and Promotional Assets

    • Designed visually striking promotional campaigns for events, seasonal offers, and VIP features.

    • Crafted unique assets that balanced creativity with the brand's tone, driving higher engagement.

  5. Pop-Ups and Notifications

    • Introduced dynamic, non-intrusive pop-ups for onboarding, promotional alerts, and transaction confirmations.

    • Designed these elements to complement the platform’s visual hierarchy while enhancing the user experience.

  6. Key Screens and Flows

    • Created critical screens, including user onboarding, wallet integration, and game selection, focusing on usability and simplicity.

    • Ensured the flows were optimized for mobile and desktop users alike.

Objective:

Develop a gamified platform to improve user retention, enhance engagement, and create a competitive gaming ecosystem.

Problem Identification:

  • There was no centralized system for tracking achievements across games or connecting with other players in meaningful ways.

  • Players struggled to stay motivated due to repetitive gameplay and limited rewards.

Key Contributions

  1. Icon Design

    • Designed custom icons tailored to the brand’s identity, ensuring clarity and visual consistency throughout the platform.

    • Focused on enhancing the user’s navigation experience by creating icons that were intuitive and visually cohesive with the overall design language.

  2. Game Banners

    • Developed eye-catching banners to highlight featured games, time-sensitive promotions, and bonuses.

    • Implemented dynamic visuals and gamified elements that captured user attention and boosted click-through rates.

  3. Game Listings

    • Designed an intuitive game listing layout, enabling users to browse and filter games by categories, popularity, and user preferences.

    • Integrated advanced filtering systems to enhance the search experience for players.

  4. Banners and Promotional Assets

    • Designed visually striking promotional campaigns for events, seasonal offers, and VIP features.

    • Crafted unique assets that balanced creativity with the brand's tone, driving higher engagement.

  5. Pop-Ups and Notifications

    • Introduced dynamic, non-intrusive pop-ups for onboarding, promotional alerts, and transaction confirmations.

    • Designed these elements to complement the platform’s visual hierarchy while enhancing the user experience.

  6. Key Screens and Flows

    • Created critical screens, including user onboarding, wallet integration, and game selection, focusing on usability and simplicity.

    • Ensured the flows were optimized for mobile and desktop users alike.

Challenges and Solutions

Challenge 1: Optimizing User Engagement

Problem:

Retaining user attention in a competitive gaming environment with short engagement cycles.

Solution:

  • Designed personalized, data-driven banners and notifications tailored to user activity and preferences.

  • Integrated gamified visuals, rewards, and time-sensitive promotions to encourage recurring visits.

  • Outcome: Increased engagement metrics by 40% within the first three months.

Challenge 2: Cross-Platform Consistency

Problem:

Maintaining a seamless experience across desktop and mobile platforms.

Solution:

  • Developed responsive design systems with flexible grid structures, ensuring scalability.

  • Collaborated closely with developers to resolve technical constraints without compromising on design integrity.

  • Outcome: Ensured a consistent user experience and a 25% boost in mobile usage.

Challenge 3: Improving Conversion Rates

Problem:

Low wallet funding and bonus redemption rates.

Solution:

  • Revamped the call-to-action (CTA) elements with clear, actionable copy and optimized their placement on key pages.

  • Enhanced the visual appeal of promotional pop-ups, resulting in higher click-through and conversion rates.

  • Outcome: Achieved a 30% increase in wallet funding and bonus redemptions.

Design
Process

Discovery and Research

  • Conducted in-depth user research, including interviews and surveys, to understand gaming behaviors, preferences, and pain points.

  • Analyzed competitors and trends in the iGaming industry to define a distinct visual and functional direction.

Handoff and Collaboration

  • Provided detailed design specifications and assets to developers, ensuring smooth implementation.

  • Worked closely with the team to resolve technical challenges and maintain design quality.

Usability Testing

  • Conducted A/B testing for promotional banners and pop-ups to determine the most effective designs.

  • Iterated based on user feedback to improve key flows such as onboarding and wallet management.

UI Design and Visuals

  • Developed a design system that included typography, color palettes, and reusable components for a cohesive look.

  • Created high-fidelity prototypes to showcase the final interface, ensuring pixel-perfect designs.

Wireframing and Prototyping

  • Sketched wireframes and created low-fidelity prototypes to explore initial ideas.

  • Validated these prototypes through user testing and feedback loops.

Design
Process

Discovery and Research

  • Conducted in-depth user research, including interviews and surveys, to understand gaming behaviors, preferences, and pain points.

  • Analyzed competitors and trends in the iGaming industry to define a distinct visual and functional direction.

Handoff and Collaboration

  • Provided detailed design specifications and assets to developers, ensuring smooth implementation.

  • Worked closely with the team to resolve technical challenges and maintain design quality.

Usability Testing

  • Conducted A/B testing for promotional banners and pop-ups to determine the most effective designs.

  • Iterated based on user feedback to improve key flows such as onboarding and wallet management.

UI Design and Visuals

  • Developed a design system that included typography, color palettes, and reusable components for a cohesive look.

  • Created high-fidelity prototypes to showcase the final interface, ensuring pixel-perfect designs.

Wireframing and Prototyping

  • Sketched wireframes and created low-fidelity prototypes to explore initial ideas.

  • Validated these prototypes through user testing and feedback loops.

Challenges and Solutions

Challenge 1: Optimizing User Engagement

Problem:

Retaining user attention in a competitive gaming environment with short engagement cycles.

Solution:

  • Designed personalized, data-driven banners and notifications tailored to user activity and preferences.

  • Integrated gamified visuals, rewards, and time-sensitive promotions to encourage recurring visits.

  • Outcome: Increased engagement metrics by 40% within the first three months.

Challenge 2: Cross-Platform Consistency

Problem:

Maintaining a seamless experience across desktop and mobile platforms.

Solution:

  • Developed responsive design systems with flexible grid structures, ensuring scalability.

  • Collaborated closely with developers to resolve technical constraints without compromising on design integrity.

  • Outcome: Ensured a consistent user experience and a 25% boost in mobile usage.

Challenge 3: Improving Conversion Rates

Problem:

Low wallet funding and bonus redemption rates.

Solution:

  • Revamped the call-to-action (CTA) elements with clear, actionable copy and optimized their placement on key pages.

  • Enhanced the visual appeal of promotional pop-ups, resulting in higher click-through and conversion rates.

  • Outcome: Achieved a 30% increase in wallet funding and bonus redemptions.

Approach:

  1. Research and Insights:

  • Conducted interviews with 30+ gamers across different age groups to identify key pain points.

  • Discovered that visual goal tracking, competitive leaderboards, and customizable rewards were highly motivating factors.

  • Analyzed competitor platforms to identify gaps in features and usability.

  1. Solution Development:

  • UI Design: Designed a visually rich, centralized dashboard with real-time progress tracking, goal setting, and personalized rewards.

  • Social Integration: Incorporated social sharing for achievements and a friends leaderboard to foster community interaction.

  • Gamification: Added mini-challenges and streak-based rewards to drive daily engagement.

3. Testing and Validation:

  • Conducted iterative playtesting in three phases, refining based on user feedback.

  • Used heatmaps to track user interactions and optimize the placement of key features like the leaderboard and rewards panel.

  1. Collaboration:

  • Partnered with game developers to ensure seamless integration of gamification features across various platforms.

  • Worked closely with the analytics team to measure KPIs like retention rates and session duration.

Outcomes

  • Increased Engagement: User interactions with banners and promotions grew by 40%.

  • Improved Retention: Personalized recommendations and dynamic visuals boosted daily active users by 25%.

  • Higher Conversions: Optimized CTAs and promotional assets led to a 30% increase in wallet funding and bonus redemptions.

  • Cross-Platform Excellence: A unified design system ensured seamless functionality across devices, enhancing user satisfaction.

Visual Highlights

  • A responsive and immersive dashboard for both desktop and mobile users.

  • Vibrant game banners and listing designs, ensuring high engagement.

  • Dynamic pop-ups and notifications integrated to boost interaction without being intrusive.

  • Consistent branding and promotional campaigns, creating a cohesive user experience.

Approach:

  1. Research and Insights:

  • Conducted interviews with 30+ gamers across different age groups to identify key pain points.

  • Discovered that visual goal tracking, competitive leaderboards, and customizable rewards were highly motivating factors.

  • Analyzed competitor platforms to identify gaps in features and usability.

  1. Solution Development:

  • UI Design: Designed a visually rich, centralized dashboard with real-time progress tracking, goal setting, and personalized rewards.

  • Social Integration: Incorporated social sharing for achievements and a friends leaderboard to foster community interaction.

  • Gamification: Added mini-challenges and streak-based rewards to drive daily engagement.

3. Testing and Validation:

  • Conducted iterative playtesting in three phases, refining based on user feedback.

  • Used heatmaps to track user interactions and optimize the placement of key features like the leaderboard and rewards panel.

  1. Collaboration:

  • Partnered with game developers to ensure seamless integration of gamification features across various platforms.

  • Worked closely with the analytics team to measure KPIs like retention rates and session duration.

Reflection

Working on Best.Game was a unique opportunity to combine creative design with functional problem-solving. By addressing user needs and business goals, I helped create a platform that is not only visually appealing but also highly effective in user retention and engagement. This project solidified my ability to design scalable solutions while collaborating with cross-functional teams.

Reflection

Working on Best.Game was a unique opportunity to combine creative design with functional problem-solving. By addressing user needs and business goals, I helped create a platform that is not only visually appealing but also highly effective in user retention and engagement. This project solidified my ability to design scalable solutions while collaborating with cross-functional teams.

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Mo Sharaf

Copyright 2024

Mo Sharaf

Copyright 2024

Mo Sharaf

Copyright 2024